Do CSR Initiatives Enhance Customer Loyalty?

Idea posted: March 2014

Institutions: Tuck School of Business   

Authors:

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

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Frequency Reward Vs Customer Loyalty Programs

Idea posted: November 2013

Institutions: Tuck School of Business    University of Colorado Boulder Leeds School of Business    Cheung Kong Graduate School of Business    University of Pittsburgh Joseph M. Katz Graduate School of Business   

Authors:

There are two basic types of loyalty programs: frequency rewards, through which customers earn points or credits to be redeemed (a free hotel room after so many stays); and customer…

  READ MORE   PIN TO MY IDEAS Idea #265

The Effect of Pruning Sales Channels

Idea posted: November 2013

Institutions: University of Amsterdam    Tuck School of Business    University of Groningen   

Authors:

This is the age of multichannels. Companies today are selling their wares through the Internet, catalogues and bricks-and-mortar stores. Not all channels, however, are cost-effective, especially given the low-cost opportunities…

  READ MORE   PIN TO MY IDEAS Idea #252